A Portrait photography is a business where an entrepreneur gets profit from his or her skills by offering their services of photographs on a mobile basis by either going to the home of the client, office or business, or operating from a home based studio.
Once you know How To Start A Photography Business, you need to know how to market the business to book clients.
As a business owner you may decide to work on a full time basis or part-time. The main market for this business can include families, schools, social clubs, charity organizations, corporations, members, and even volunteers.
In this post we will discuss 6 ways to market your photography business to help build a loyal following and get the word out.
Marketing tips for the portrait photographer
1.Create an impressive website
Websites have become effective and the most powerful strategy for photographers to come out and showcase their portfolios. If you have not created your own website, then this is the right time to do so in order to plan on how you can increase your sales. The website is the most important and essential thing to have in order to reach out for potential customers.
Watch this video that explains why you need a website.
Since the website is a virtual you, make sure that it is impressive so that when the clients or visitors visit your website, they can see an extension of who you are. Let them be impressed with the look of your website and presentation of the images and the content should also give them a feeling of the website. To market your portrait photographer business, ensure that everything in the website is professional and has got enough details that will attract clients. You should also ensure that you find a qualified web designer to design your website. And remember to market, maintain and update your website all the time.
2.Remember to send thank you gifts or messages
•Send thank you cards one after every session to appreciate your clients
•Give your clients a set of wallets with the order they requested to use as referral cards. You can pick the favorite photo of the session and put the contact information on the back of the photo.
•Reward past customers with referral incentives and discounts. Remember to give them a lot of reasons for them to remember you as they talk to family or friends.
•Keep your clients happy all the time.
•Include surprise prints with the client’s order and some bonus. You can also write a short handwritten message explaining how you loved working with them and how much you value the support they gave you.
•Consider and give a few low res images that are watermarked to seniors for the share on Facebook.
•If possible, make sure that you offer a unique gift before the start of the session, or during the session. This can be a small gift like the certificate or any taken appreciation.
3.Go out there for visibility and more word of mouth
•Make sure that you show up at any local events with the permission from the event organizers to shoot photos. Spread your website by handing the cards and posting the images online.
•You can decide to have a contest for free photo session. By doing this, you will be able to collect addresses, names and emails for all the participants for future business.
•Use the social networks like Facebook ads to target your clients locally.
•You can also start a Facebook fan page where you will be sharing images, communicating the photography specials and interacting with the potential customers. Also invite all your friends to help in getting the word of mouth underway. You can also use Pinterest to spread the word.
•Post the images of your customers on Facebook and tag them. This will be more effective for senior photography.
•You can also give free photographs and artwork to doctor’s office, baby boutiques, hair salons and many more others.
•Remember to blog every session for those photographed to spread the word to friends and families to see the images.
•Make sure you deliver excellent and experienced product that will make your customers to talk about you.
• Hand out referral cards for your past clients to spread word about you.
•Take the camera everywhere you go as this is an easy way you can start your conversation.
•For a fundraiser function, you can donate a free session and remember to include the sample of your work and business cards.
•Never be shy at any time.
•Network with other local group small business
•Your image cards should have images.
•Have different business cards for various specialties.
•Your business cards should show your best image.
•Have and show samples of wall portraits to your customers.
•Create a unique branding and make it memorable.
•Control all the process and get your images printed in very high quality which represents you well.
•Ensure that you offer discounts for those clients with large orders.
•Well packages and good bundled pricing.
•Consider friends, families for discounts.
•Parties like mini shoots, holidays and portrait parties should go for a lower cost for a high volume option.
•You can also offer occasional deals like X month by getting a free 8 by 10.
•Before any session, try and figure out how much money you need to walk away with from the shoot. In case you have three packages available, you can then use that amount as the mid- priced package. Then for the first package and price it higher. Then the third package will be the lowest priced package.
•Do not list any price on the website because if you indicate your price, you will get into the list and give the client a chance of going for the best deal. Let the potential customer select and call you.
•Always believe in yourself and gain confidence in yourself and your photography so that others will have confidence in you.
•Be generous with your ideas and share it with other photographers.
•Be genuine at all the time and ensure that you give your clients reasons to trust you.
•Try to over deliver
•For each day do a little to keep quality photographs and services. This will help you win clients at a time
•Be available always and be happy with your job.
•Remember to stay positive all the time you are doing your job.
•You should know your target market and identify their needs quickly.
•Always keep the records of your business and remember to appreciate yourself after every photo shoot session.
I hope this post has helped you see how to take you business to the next level and get noticed in the market place.
The other thing to remember is always stay learning. Find sites that offer helpful tips and advice for your photography business. Always stay a student and learn as much as possible.